Ideation: new product and technology ideas, new business concepts and opportunities, consumer insights, trend analysis, extensions of existing ideas
Project Selection: strategy and new product links, governannce of initiatives, tracking and definition, project approval decision-making, advanced valuation
Development: effective stage/gate process, time to market, bottleneck elimination and identification, parallel planning of work steps, resource allocation
Commercialization: marketing and investment planning, consumer profiling and sgmentation, competitive response and timing, advertising and promotion decision making, product tracking
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