Sunday, February 1, 2009

Takeaways from Cooper and Edgett (2003)

Voice of consumer methods - ethnographic research, customer visit teams (interviews - recommended), customer focus groups for problem detection, lead user analysis (innovative customers means innovative products), user designs, coustomer brainstorming, community of enthusiasts, customer advisory board of panel
Open innovation - partners and vendors, soliciting the external scientific/technical community, scannng small business and business startups, invite external finished product designs, external submission of ideas, external idea contest
other - peripheral vision (competitive research, user trending - good), disruptive technologies, patent mapping(looking at patents - good), idea capture internally (also good)

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