I've been scanning the blogoverse for current examples of ethnographic research making payoffs in the marketplace. Researchers working on the Classmate PC project observed children in their regular environments and found that important features for a laptop designed for children are: water-resistant keyboard and a sturdy frame. Children are messy and more likely to be careless with their gadgets. Wonder how it will fare in the market!
http://news.cnet.com/8301-17938_105-10140794-1.html?part=rss&tag=feed&subj=Crave
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