Discovery - frame and hypothesize, no judgement, building up ideas, synthesis leads to development
Development - ideation and visualization - concept development, and iteration and refinement. tangible representation. "the goal of prototyping isn't to finish. it is to learn about the strengths and weaknesses of the diea and o identify new directions that further prototypes might take." - tim brown ideo
Implementation - final prototype, business case, pilot, launch
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