Sunday, January 11, 2009

FitBit

BIT679 - Innovation Journal - FitBit

TechCrunch 2008 Presnetation and Demo of FitBit - external link: http://www.techcrunch50.com/2008/conference/presenter.php?presenter=73 // Product Website - external link: http://www.fitbit.com FitBit is a wearable sensor for general audiences that monitors the user’s physical activity and sleep patterns, a “24 hour view of the body’s activities”. The device is small, light-weight, and intended for all-day use. Data from the device automatically transmits to a base station whenever the user is near a networked base station and power charger. FitBit.com provides a dashboard interface that displays calories burned, distance walked, and allows for manual logging of caloric intake. The service provides daily benchmarks for caloric intake and burn that dynamically updates based on sensor data and nutrition logging. Fitbit.com provides social networking features including groups and challenges to increase motivation for fitness. FitBit costs $99 and will launch in Q1 2009. While the monitoring service will have tiered pricing plans, some progress tracking features will always be free.

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