Takeaways from Barry et al (2006)

First dimension: "Businesses can innovate by offering an important new core benefit or a new delivery benefit that revolutionizes customers' access to the core benefit."
Second dimension: "whether the service must be produced and consumed simultaneously: - services can be produced and consumed on the internet anytime or anywhere
Market-Creating Innovations: A scalable business model, comprehensive customer experience management, investment in employee performance, continuous operational innovation, brand differentiation, an innovation champion, a superior customer benefit, affordability, continuous strategic innnovation